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Facts and Statistics on the Most Important Shopping Day of the Year

Did you know? Some interesting facts about Black Friday shopping

Every American citizen, and not only, knows about Black Friday sales and deals but how many of you know something about this day except its great offers?

I was always interested in reading who are buying more: men or women, whose state residents are more likely to spend and a lot of other questions.

See next some facts and statistics about Black Friday shopping day. It may be a very useful information for an attentive shopper.

    1.) Almost 85 percent of retailers will send an email to their customers about Black Friday deals, up from 80 percent last year. (Source:

    2.) U.S. spending has reached $9.7 billion in the first 20 days of the holiday season, up 14 percent versus 2010. (Source: Reuters)

    3.) Forget the turkey. 26 percent of those surveyed planned on shopping online on Thanksgiving Day. (Source: Deloitte)

    4.) Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent last year. (Source:

    5.) Only half of retailers will utilize their website's homepage to promote Black Friday deals. (Source:

    6.) As many as 152 million people plan to shop this weekend, up 10 percent from last year and the biggest expected turnout ever. (Source: National Retail Federation)

    7.) Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. (Source: International Council of Shopping Centers)

    8.) One in four consumers frequently or always use a mobile device to compare prices while shopping in a store, and 64 percent do so at least occasionally. (Source: Kellogg Shopper Index)

    9.) 11.3 percent checking out group-buying sites like Groupon and LivingSocial. (Source: National Retail Federation)

Residents of the southern states typically spend more than those in the north. This is perhaps a little surprising since many Canadians cross the border to take advantage of Black Friday sales which aren't commonly offered north of the border. The state of Texas, and even more precisely the city of Austin, Texas, is home to the biggest spenders in the country. Other cities known to be home to the big spenders are Scottsdale, Ariz. and San Jose, Calif. States with a higher cost of living also tend to see larger expenditures. Some of the top states include Connecticut, Hawaii and California.

Statistics show that men are more likely to shop on Black Friday than women, with men spending an average of 3% more. Statistically, age also factors into holiday spending with those in the 50 to 65 year bracket spending nearly 75% more than those aged 18 to 25. These figures make sense when considering that older individuals who are generally more established in their careers tend to have more disposable income than those who are just starting out.

Black Friday deals are available online as well as in-store. In fact, last year we found that 70% of in-store Black Friday deals were also available online for the same price — or less!

Some smart and lazy people prefer shopping online, rather than crowding the stores at the crack of dawn. In fact, the online shopping promoters have started the concept of 'Cyber Monday' to promote Internet shopping! The Monday after the Black Friday is supposed to be the beginning of online shopping season.

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Black Friday Day can meet your expectations of a great shopping day only if you stay in touch with the latest deals, sales and offers.

Some stores show their offers at early stages – the offers that could be seen by anyone, but some prefer to keep in secret until the last moment the offers and big sales.

We’ll reveal all the great Internet and stores offers so that you could find them in a single place without having to look all over the internet searching for best of them.
Stay in touch and be the first to find out about what’s new about Black Friday.

Shopping guide with tips and secrets of the Day will be also available.